Category: Business Management

The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant. Traditionally a business has been viewed by senior management as split into discrete divisions, sales and marketing, production, HR, IT, legal and accounting. Some divisions created revenue and b the brand identity was important for customer recognition and action needed to be taken to maximize that while other divisions created cost that reduced the brand value and this needed to be cut. Following this methodology would logically result in increased profits.

This led in practice to highly dysfunctional decision making with, for example, IT staff being cut only for decreased effectiveness across the business producing reducing sales generation and increasing costs in other parts of the business.

Decreased profitability was the result of making otherwise perfectly logical business decisions based on KPI metrics.

The Balanced Business Scorecard seeks to address this dysfunctional approach to business management and looks at how the entire business operates as a cohesive, holistic whole. Viewing all divisions of the business as creating value allows for logical rational business decisions that do lead to increased shareholder value and enhanced profitability.

Is measuring traditional brand metrics still relevant?

The blunt answer is yes, the company brand is perhaps more important than it ever has been but how the brand is being used has probably altered greatly as is how the value of a brand is perceived not just by customers but also by shareholders.

For many listed companies the value ascribed to the company brand accounts for more than a third of the company share value. In many instances, brand value accounts for far more than that. The issue is how do we measure brand value and what metrics are available for us to use as part of a Brand KPI tool.

Using financial metrics for brand performance measurement you will find the following as the primary metrics to monitor and analyze:

– Sales Generation – measures brand as a factor in the purchasing decision
– ROI – measures the ROI using the accounting goodwill value and treating it as any other balance sheet asset
– Transaction Value – looks at the contribution from product lines and product mix and the impact of the brand on that contribution
– Growth Sustainability -this is a measure of how much the brand is contributing to sales rate growth without the business introducing further investment to gain that market share.

Financial value is probably the simplest metric to determine as we can extrapolate “goodwill” valuations using accounting and financial data coupled with share price information. At least with share pricing information we have a set finite value that the market is placing on our business and the financial accounting information can give us a basis for determining how much of the price the market will pay for a share is determined by the valuation of the goodwill.

Measuring brand perception and performance is trickier as we dealing with nebulous concepts that we know have an impact but cannot directly measure. Performing customer awareness surveys will help in providing a measure of how well known the brand is with consumers in a given section of the population or target market segment. All of these can be measured but the metrics that are produced are based upon subjective questioning and even more subjective answers.

If you are considering studying in the near future then a business management degree is an excellent option. This qualification can lead you into all sorts of great career opportunities as well as develop your knowledge and skills for a career in this industry. To be successful in the temperamental commercial world you need to ensure you are proficient in a range of organisational skills. By studying for a degree in this field you can be certain that you will have a thorough understanding of the effects that management of human resources and operations has on business as whole and you will gain a complete overview of how businesses operate.

University offers many interesting areas of study that have varying levels of intensity. Sometimes the programs offered leave you feeling uncertain about which direction you should take in your career, however, with a business management degree, you can be sure that the world of commerce will always have plenty to offer you. There are so many options you can pursue, and the degree will also give you skills that you can utilise outside of the workplace.

You can study this degree with a focus on human resource specialties and this will allow you to understand that there is a whole lot more to it than just staff recruitment. Human resources is becoming a more and more important managerial function that deals with a large range of staff-related needs such as strategy and planning, recruitment, performance management systems and employment contracts. You can also choose to focus on operations organisatons and this covers a wide range of management functions within a business organisation including product and service design, project management, work methods, process re-engineering and production planning.

Some of the great things that you will achieve from gaining this degree include developed contribution from national and international business leaders into your study. You will also have the opportunity to specialise in either human resource or operations management. If you have a busy schedule you can choose to study part-time or you may be able to attend evening classes. This means you can continue any jobs you have or spend time looking after your kids as well as gain a qualification. There is also a huge amount of flexibility and you can complete your study in your own timeframe- it’s completely up to you how many papers you want to finish each semester.

Waiariki Institute of Technology was established as a Community College in 1978. Waiariki is passionate about its business. Waiariki is aiming to be the leading & uniquely bicultural polytechnic in New Zealand. Their role is to enable people to realise their aspirations, goals & dreams for themselves, their family & their future – a qualification from Waiariki is a ticket to success. Find out more about our Business Management Degree here.

Research says that majority of internet users are actually looking for products and services; those active in social networking sites, video sharing platforms, and free libraries only account for around half of the total Web population. If you’re looking for efficient business management technologies for your company, doing so online is highly recommended. As a one-stop information hub, the Internet serves as a reliable source of news, data, and information that consumers can use for different purposes. Here are some features of business management websites that you can refer to.

Services and Support

When looking for information technology products and services, you can browse an IT company’s website and look for support solutions that apply to your business’s specific industry. You can look at contact relationship management (CRM) solutions, accounting and business management platforms, and network engineering services that address different issues and needs in your company. You can read on each service’s facts and features and thus choose one that suits your business management problems.

Products

Since technological products also come from years of hard work, planning, and effort, these solutions also come at a certain price if you want to use them. Through a website that offers advanced software products, you can access information on CRM solutions, accounting software, and technological innovations you can use in your own company. Simply click on a particular product’s icon or link and you can read the features it offers.

News and Information

Aside from innovative computer networking support, you can also access industry news and articles in a professional technological consultant’s website. You can read through these newsletters and archives and learn the latest in the technological market. You can also check the features and improvements about a new software and how such features address emerging challenges in your business.

Training and Events

For clients’ convenience, online technological consultants provide CRM training information through their websites. They post training class schedules and calendars online to allow you to effectively manage your time and efficiently learn from the classes. You can have the webinars delivered to your own desktop or attend a training class in the provider’s office if you want.

Register Online

If you want to enroll in different CRM online training classes, you can register on the website and enjoy comfort and convenience. Simply provide information about your company, preferred classes, and payment options and the website administrators will contact you within a few days for confirmation. You can also download a registration form from the website and fax the document if it’s more convenient.

Lead management system is an automated process which has different co related functionality which is relevant for the concept of automated business management.

In business terminology lead is considered as unit prospect and in this way lead management is the other name of prospect management.

Prospect of a company depends on its business nature; in case of an insurance company the prospects are insurance leads, in case of debt settlement company Debt Settlement Leads are the unit prospects and so on. How these prospects are genetared and how these prospects are professionally handled is decided by lead managing system.

Therefore lead managing system although serves same purpose in all business units, it may work in different ways as per the requirement and coordination level. Modern lead generation system is not a manual process, it is managed and handles by specific software and it is termed as lead management software.

In general lead managing system is made of four integrated processes like lead generation system, lead filtration process, lead tracking system and lead nurturing process. These four process although seems to be separate but in reality they are intermingled together. Lead generation process is the first step wherefrom unit prospects or leads are generated. Automated software collects all these leads and incorporates them into the existing data base.

Lead filtration is the next process where the leads are categorized by its priority level and according to this categorization these are distributed for further processing which is sales process.

The leads which get matured by sales approach these are taken into account of matured prospects and nor being nurtured by lead management process for enhancing customer care relationship. Those leads are not instantly closed, are taken into the process of lead tracking system. This automated tracking system tracks the leads and follow the sales leads which are nearly to close or will be closed within short while. The leads which are not matured by simple tracking system are taken under lead nurturing process and relevant follow up in terms of professional communication starts commencing.

By lead nurturing process when any lead functions as new prospect it leads to lead generation process. When a lead is filtrate, it is analyzed from the point of its potential and it helps in providing input in the CRM policy of the company. Lead tracking process helps in 3-fold ways. In one dimension it helps in closing sales, in second phase, it initiates generation of new prospects, and by tracking process it tend to strengthen customer care process thus supports CRM policy planning.

Automated lead managing system works as great automated impetus for sales force automation process. In manual process there is chance for having error where as through automated system hardly any chance of error can come up in the lead management process.

Right implementation of lead managing system reduces the chance of fraudulent activities with existing data; on the other hand, it enhances security and data management system of a business unit and abruptly reduces the chance interference of any unauthorized individual from accessing the existing data base of the company.

Famous economist Peter Drucker said, Management is doing things right; leadership is doing the right things. Any business calls for strategic management and demands expert handling. In this regard, a company always looks for management solutions and systems. Every entrepreneur looks forward to attain innovation in business and make the venture reap high profits. Want to accelerate your business in the right manner? Looking for a trusted partner? Keep going with the article to more about innovation consulting.

Across the market, there is wide demand for performance management solutions in companies. These solutions enable a company to stimulate its work processes of employees and thus, get better performance. Other than performance, there are various parameters which matter as well. A firm requires to have well managed data management solution. Are you looking for similar solutions for your company? There are many companies which are engaged in offering business consulting solutions. If you are looking for similar services then you can go to Internet. At the web world, you can find a number of service providers who are offering business focused solutions. It is important to search well about the service providers so that you get trusted partner.

There are various parameters which make a huge deal in search of service providers. To start with, you should look for companies which have expertise in handling the business at various stages and bringing out lucrative innovation solutions. In this regard, a professionals expertise comes into picture. The executives focus on the requirements of the company and accordingly, coming up with solutions. In the process, lots of research work takes place.

The executives study the business, the competitors, the market scenario, the global market, future possibilities and much more. The company tries to find out the ways to how better can a company progress. You can easily find service providers on the web platform and get services such as data management solutions, performance management solutions, supply chain management systems and much more. For instance, if you deal in b2b business to business, you can search for firms offering business consulting solutions.

Want to leverage on technology? Want to accelerate business to a newer height? Nothing can get betterment than going for business consulting solutions. Hit the Internet and find out the ideal service partner for your business. No matter whichever stage is your business, the service providers can help you largely and make your business go productive. Go ahead with Internet right away!